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Building Your Brand
As a business owner, you know your industry better than anyone.

But without a strong brand presence in your market, you could be making yourself look less appealing to prospective customers. Taking time to create and maintain a well-crafted company image builds trust, establishes a roadmap for your marketing, and fast-tracks credibility. In this session, attendees will review “before and after” company brands; learn the benefits of creating and using Branding Guidelines; utilize free and low-cost tools to create consistency across your company; and review your current brand to create a high-level plan for future use.

Feb 16, 2022 10:00 AM in Central Time (US and Canada)

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Nikki Riojas
Owner @Made In Corpus Christi
Nikki Riojas is the owner of Made in Corpus Christi, a local brand that uplifts designers, makers, and creatives throughout the city. She is no stranger to the world of small business, having built three successful ventures over the past 20 years. Nikki is the President and Founder of the Women's Entrepreneur Society of Corpus Christi, a non-profit organization dedicated to advancing the mission of women-owned businesses in the Coastal Bend. She is also a marketing consultant for Small Business Development Centers in South Texas, and is an active member of the United Corpus Christi Chamber of Commerce and the American Advertising Federation–Corpus Christi. Nikki and her team received the Dream Big Woman-Owned Business Achievement Award by the U.S. Chamber of Commerce in 2021. A mom, wife, and big thinker, she knows the value of work-life balance even if she rarely finds it.