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Knowing Your Audience for Marketing
Struggling to know if your message is resonating with your customers and prospects? Or if you’re even reaching your ideal client? Join us for a one-hour workshop dedicated to exploring WHO you should be marketing to; HOW to reach them; and WHAT to say. We will also spend time discussing which marketing methods work best for your demographics, and share real-world examples of what a successful targeted campaign can bring to a business.

Aug 24, 2022 10:00 AM in Central Time (US and Canada)

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Nikki Riojas
Owner @Made in Corpus Christi
Nikki Riojas is the owner of Made in Corpus Christi, a local brand that uplifts designers, makers, and creatives throughout the city. She is no stranger to the world of small business, having built three successful ventures over the past 20 years. Nikki is the President and Founder of the Women's Entrepreneur Society of Corpus Christi, a non-profit organization dedicated to advancing the mission of women-owned businesses in the Coastal Bend. She is also a marketing consultant for Small Business Development Centers in South Texas, and is an active member of the United Corpus Christi Chamber of Commerce and the American Advertising Federation–Corpus Christi. Nikki and her team received the Dream Big Woman-Owned Business Achievement Award by the U.S. Chamber of Commerce in 2021. A mom, wife, and big thinker, she knows the value of work-life balance even if she rarely finds it.