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Rebuilding Your Brand- Telling the Story
Your story is what sets you apart from every single one of your competitiors. In this hour-long session, we will walk through how to create compelling, authentic content across multiple platforms to build relationships with your customers, partners and community. Using real-world examples, attendees will learn what makes brand connections so important, and how to leverage that in your brand development. We will also discuss transactional and emotional buying, and how that can translate into more sales with lower promotional costs.

Jul 21, 2022 10:00 AM in Central Time (US and Canada)

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Nikki Riojas
Owner @Made in Corpus Christi
Nikki Riojas is the owner of Made in Corpus Christi, a local brand that uplifts designers, makers, and creatives throughout the city. She is no stranger to the world of small business, having built three successful ventures over the past 20 years. Nikki is the President and Founder of the Women's Entrepreneur Society of Corpus Christi, a non-profit organization dedicated to advancing the mission of women-owned businesses in the Coastal Bend. She is also a marketing consultant for Small Business Development Centers in South Texas, and is an active member of the United Corpus Christi Chamber of Commerce and the American Advertising Federation–Corpus Christi. Nikki and her team received the Dream Big Woman-Owned Business Achievement Award by the U.S. Chamber of Commerce in 2021. A mom, wife, and big thinker, she knows the value of work-life balance even if she rarely finds it.